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The creative strategy used to communicate an advertising message is an integral part of the promotional process and is often critical to the success or failure of the campaign. Planning and Development Chapter 08 Creative Strategy.
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| Content: Synopsis |
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| Publication Date: July 2017 |
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| Content: Answer Sheet |
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| Content: Synopsis |
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| Content: Learning Guide |
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| Content: Answer |
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| Content: Analysis |
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| Publication Date: August 2017 |
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